

Tries Too Hard, it should be noted, is a category dominated by females.

She tries too hard at acts that should be effortless, like digesting. She’s a “ rich white woman with an eating disorder turned into a branding opportunity,” critics say.
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Cluelessly condescending Gwyneth Paltrow believes she can improve the lives of others by telling them how to eat, sleep, groom, even poop. The worst offenders are those believed to pair falseness with condescension. Seventh most hated celebrity Madonna has a fake accent and talks too loudly about yoga ninth most-hated Anne Hathaway seems like she’s playing the award-winning role of Anne Hathaway, instead of just being herself. Cultural aversions to inauthenticity and shamelessness - which we often believe to go hand-in-hand - cause us to revile those whose lives and mannerisms seem rehearsed. Tries Too Hard is the category of do-gooders, poseurs, strivers, and phonies. I found that each fit into one of three overlapping categories: Tries Too Hard, Doesn’t Try Hard Enough, and Crimes Against Other Celebrities. See addendum.) Hating celebrities is obviously a cherished online activity, but why do we do it? Are we projecting anxiety? Attacking symbols? Bullying? To more precisely understand the phenomenon, I considered the most loathsome attributes of each celebrity. (More people hate Taylor Swift and Matt Lauer. Last week, Star released the results of its annual “ Most Hated Celebrities” poll, revealing Gwyneth Paltrow as the most reviled person in Hollywood and Chris Brown merely the twentieth most hated.
